Marketing Proposal

I am at this time focusing on creating a marketing proposal for the Fargo Theater. I will begin by looking at the Johnson-Shehan text in order to get a better look at how an analytical report should look. I will also be doing this to get a better feel of what is expected of me on this report and hope to learn a lot from this pricey textbook. I will be integrating details on how to go about learning facts about the NDSU student body and how to get these students to focus on the Fargo Theater as one of their central entertainment venues. I will explain how to go about learning information about the student body by implementing questionnaires on campus as well as verbal surveys. This is a huge tool at finding out what the student body wants and needs and will aid the Fargo Theater on not only what they play, but also what they should be carrying for concession products. I will then shift my look to what kind of things can be used to get the word out to NDSU students about the theater and will do this by talking to students and see how they feel they should be marketed to and what they would better respond to whether it be coupons, word of mouth, Facebook, Myspace, Fliers on campus, etc. Students will determine if the campaign is successful and the only way to find out how to market to them is to do so by talking with them directly. I will then talk about numbers and what it may cost in order to implement these plans that I have been speaking about. I will find this information by calling around or simply doing my own analysis of cost to the Theater by average costs incurred by likewise campaigns.

Marketing Proposal

Define the mission: Create/propose ideas for a marketing plan for the Fargo Theatre by March 27, 2008.

Setting objectives: We are being asked to develop a plan for the theatre for their marketing plan. We are not developing a marketing plan.

Defining responsibilities:

Getting together at multiple times during the course of the assignment due date to collaborate the information and research that we have collected. We need to start by doing the “forming” and “storming” part of the teaming stages. This includes defining the mission and setting objectives and responsibilities which will help us to understand what this project is about. We want to get together as a group early on to have meetings together out of class, so we have plenty of time to organize all of our information into a proposal that is well suited for the Fargo Theatre. We want to start by identifying the target market of the theatre and how we can better market to them. We want to look specifically at student groups on the NDSU campus, possibly including other colleges in the area as well, and also targeting online forums. We need to take a look at what kind of resources the Fargo Theatre has with regards to their cash, supplies, etc.

My Business Career Path

In pondering what I will be doing in ten years I asked myself what I did not want to be doing. I came up with one certain answer, I want to be my own boss and not have to work for someone else. I want to control my future and not have someone do so for me.
I see myself buying into a franchise such as Subway or a Quizno's. I at the moment am in the process of starting a website to raise the capital to fulfill my dream of buying into a franchise. The next step will be then to open more stores to get more market share.
I will also be diversifying along the way and getting into other business venture which I dream to be profitable and have a decent return on investment. This is where I see myself ten years from now, after graduating from NDSU and having learned and gained the experience to broaden my business ventures.