Marketing Proposal

I am at this time focusing on creating a marketing proposal for the Fargo Theater. I will begin by looking at the Johnson-Shehan text in order to get a better look at how an analytical report should look. I will also be doing this to get a better feel of what is expected of me on this report and hope to learn a lot from this pricey textbook. I will be integrating details on how to go about learning facts about the NDSU student body and how to get these students to focus on the Fargo Theater as one of their central entertainment venues. I will explain how to go about learning information about the student body by implementing questionnaires on campus as well as verbal surveys. This is a huge tool at finding out what the student body wants and needs and will aid the Fargo Theater on not only what they play, but also what they should be carrying for concession products. I will then shift my look to what kind of things can be used to get the word out to NDSU students about the theater and will do this by talking to students and see how they feel they should be marketed to and what they would better respond to whether it be coupons, word of mouth, Facebook, Myspace, Fliers on campus, etc. Students will determine if the campaign is successful and the only way to find out how to market to them is to do so by talking with them directly. I will then talk about numbers and what it may cost in order to implement these plans that I have been speaking about. I will find this information by calling around or simply doing my own analysis of cost to the Theater by average costs incurred by likewise campaigns.